Here you will find a short description that will help you to choose the most suitable scheme for issuing and redeeming rewards. This material will be useful for those who design their loyalty program

Varieties of rewards
Method of redeeming rewards
Method of crediting rewards
Customer recommendation program
Coupon recommendation program
Reward: Bonus points, temporary bonuses
Reward: Certificate, Unique code, Coupon
Rewards: Prepaid Cards
1. Promotions and business news
2. Lottery
3. Receiving a number (set) of gifts when scanning one code
4. Issuance by the seller (in the partner place)
5. Scanning a QR code from a fiscal check
6. Payment per visit

1. Bonus points, promotional bonuses (cash back), deferred discount
2. Certificate (ability to replenish bonus points or the customer’s account)
3. Unique partner code for a discount/gift/ticket
4. Coupon “Check modifier” (ability to get a discount/special price/bonus points/promotional bonuses)
5. Gift certificate (ability  to receive a set of coupons)
6. Prepaid cards (digital wallet with a set of customer accounts)
7. Referral program (multi-level referral program between customers)

1. When posting a check in the inCust register (entering the amount, selecting goods)
2. Scanning a QR-code with an encoded check amount
3. Inside third-party accounting systems or via API with any other accounting system
4. Scanning the QR code of the “Certificate”
5. Through the inCust business panel
6. Payment for the visit:
   а) inCust Kiosk, self-service tablet (customer authentication mode)
   б) using iBeacon targeting technology
7. E-store
8. With the help of promotions and business news in a mobile application
9. Trigger messages “Birthday”
10. Tiered referral program (rewards for every new customer you refer)

1. When making a check in the registrar inCust
2. Customer Application (WEB, Android, IOS) – coupon purchase (bonus points, customer account)
3. Customer Application (WEB, Android, IOS) – buying a gift in the store (bonus points, customer’s account)
4. Coupon redemption in the customer application and receiving a discount/gift/ticket code
5. Redeem the coupon in the customer application and receive bonuses / temporary bonus points/funds to the customer’s account
6. E-store
7. inCust Kiosk (Reward Selection Mode)
8. Inside third-party accounting systems or via API with any other accounting system
9. Using a 3rd Party discounts/gifts/ticket codes

Using the mobile app or my.incust.com page, customers can recommend your business to friends and colleagues, increasing the flow of new customers.

Mechanics of the recommendation program: the program of recommendations is configuredin the Business Control Panel. The type of reward for acceptance of the recommendation and the recommendation (bonuses, temporary bonus points, funds to the account, coupon) is indicated.

The mechanics of using the referral program: In the mobile application, you need to click the “Recommend” button on the page of the point of sale and select the method for submitting the recommendation. It can be a link or a QR code. A friend of the customer can accept the recommendation using either the mobile app or the my.incust.com page.

Setup: Brands & Loyalty Programs => Select Brand => Referral Program

Customers can share coupons for attracting more new customers.

Setting mechanics: when setting up a coupon, set the option “Customers are allowed to distribute coupons” and specify the reward type.

Usage mechanics: In the mobile application, the customer needs to select a coupon, click the “Share” button on the coupon page. You can share the coupon using the link or let a friend scan the QR code. A friend of the customer can accept the recommendation using either the mobile app or the my.incust.com page.

Coupon Setting: Business Dashboard => Coupon Series

Credit:

1. In the inCust Register
2. QR code scanning
3. Inside third party accounting systems
4. Through the inCust business panel
5. Payment for the visit :
   а) inCust Kiosk
   б) using iBeacon
6. E-store
7. With the help of promotions, business news in a mobile application
8. Trigger “Birthday”
9. Recommendation program

Redeem:

1. In the inCust Register
2. Customer Application (WEB, Android, IOS)
3. E-store
4. inCust Kiosk (Reward Selection Mode)
5. Inside third party accounting systems

Credit:

1. In the inCust Register
2. QR code scanning
3. Inside third party accounting systems
4. E-store
5. With the help of promotions, business news in a mobile application
6. Recommendation program
7. * – using iBeacon with a little customization

Redeem:

1. In the inCust Registrator
2. Customer Application (WEB, Android, IOS)
3. inCust Kiosk (Reward Selection Mode)
4. Inside third party accounting systems
5. E-store

Credit:

1. In the inCust Register
2. QR code scanning
3. E-store
4. With the help of promotions, business news in a mobile application

Redeem:

1. In the inCust Registrator
2. Customer Application (WEB, Android, IOS)
3. E-store
4. inCust Kiosk (Reward Selection Mode)
5. Inside third party accounting systems

On the main page of the inCust mobile application or the web version of my.incust.com, you can post your news and promotions.

Mechanics: the news of your business can be created in the Business Control Panel, where you can attach a coupon. The coupon can be both paid or free of charge. The customer sees the news, clicks on the coupon, and gets the benefits.

Crediting mechanics: scanning a Qr-code from an advertising materials (leaflet, banner, social network, etc.).

Implementation example: The customer sees a gift as a Qr-code, scans it and when receiving this coupon, sees what kind of gift he received (random choice). Customer shows his winnings to the organizers and gets appropriate gift. You can offer not a gift, but a discount.

Settings: Coupon => External => Upload a file with a list of gifts

*list of gifts with gift codes, you can download *.xls .

Crediting (issuance) mechanics: scanning a Qr-code from advertising materials (leaflet, banner, social network, information desk, cash desk, etc.)

Without integration (the partner provides a discount code, bonuses in the *.xls table)

How to use it with partners (redeem):

• Register (redeemed by an employee of the Partner’s Company)
• Kiosk (customer redeems by himself) 

Implementation example: The customer sees a gift as a QR code, scans and receives a set of coupons in his wallet. Each coupon contains different values ​​(gifts, discounts, account bonuses)

Setting: GIFT CERTIFICATES => Coupon from the list

Implementation example: the Seller enters the amount of sales, identifies the Customer (using a phone number or a QR code), and bonus points are accrued on the purchase amount In the Register program on a phone, tablet or computer,

You can redeem the reward:

• Registrar
• Kiosk
• Buy coupon or scan from a catalog in Customer app
• Special “E-Store”
• Integration API

Crediting (issuance) mechanics: a Qr-code prints on fiscal checks, which contains the amount of the purchase, the point of sale, the seller. When a customer is scanning this Qr-code, he receives benefit, issued under the conditions included in the Qr-code or by fulfilling the configured loyalty rules.

а) inCust Kiosk (customer authentication mode)
Crediting (issuance) mechanics: the inCust Kiosk is installed in a tablet at the point of sale, the customer, by entering his phone number or scanning the QR code of the digital card, logs in to the system. And for this authorization, he is rewarded (bonus points, temporary bonus points, the top in of the account).

inCust Kiosk – can serve as a self-service checkout, after authorization the customer will see the list of goods/services and independently generate a receipt, which will be automatically transferred to the Register for settlement.
б) using iBeacon targeting technology
Crediting (issuance) mechanics: a tracker is attached to the Register using a special technology, which detects a registered customer (when Bluetooth is on, the customer’s application may be inactive), credit a reward to the customer (bonus points, temporary bonus points, top-in the account).