Cardless Loyalty Programs for Everyone

Customers: collect bonus points, get discounts and gifts, without any plastic cards!

Business: allure loyal customers with bonus points, discounts, gifts and boost your sales!


There’s no need for plastic or paper cards. The only thing needed is the customer’s mobile phone number.


From the most simple to complex rules of customer motivation – you will be able to customize it on your own.


Works with 1C, R-Keeper, Poster, SmartTouch, and others. Functions with POS, CRM, CMS and online shops.

Flexible Rules of the Loyalty Program

You can limit bonus points or discount crediting by the percentage of the total amount of the check, by lowering the limit of the check, or by limiting the full sum of the purchase. Set your rules depending on:

  • the importance of the customer (for example, specify categories of Standard, Silver, Gold, etc.)
  • a single purchase or accumulated purchases amount
  • the category of the product
  • a point of sale
  • set time period, day of the week, time, etc.

To start: set the percentage of bonus points or discounts, — and your loyalty program is ready

Virtual Fuel Cards and Prepaid Cards

You can abandon expensive equipment and avoid issuing of plastic cards. With inCust, you can check the amount of fuel purchased in advance, or any other pre-paid product or service, based on the mobile phone number of the customer (e.g., driver). Multilevel authorization and protection of trade transactions in inCust make business much easier.

inCust Mobile Application

inCust Mobile app for Android and iOS provides an excellent opportunity to attract new customers and motivate purchases. Publish news and special offers in the news feed (as on Facebook) and attract new customers to your business. Geo-targeting allows them to see information about your point of sale when they are nearby.

Add news and events immediately after registering your business with inCust.

Reward your Customers

With the help of select customer accounts in inCust, you can quickly implement reward schemes such as punch cards: “Buy a product or service X times, and you will get it for free next time.” You can use any product or service as a gift, as all records are maintained accurately.

You can set your individual rules right now.

Digital Gift Certificates and Coupons

There is no need to print coupons and gift certificates on paper anymore. You can issue digital coupons and certificates in inCust. There is no limit on the amount of the digital certificates or coupons produced, and you can set their lifetime to any term.

Find out more – call or email us.

Benefits for You

Quick launch of the bonus points or discount system in the cloud.

All you need to do is install inCust Mobile Application on the mobile phones of your sales personnel or run integration with cash registers. Your customers do not need to have a smartphone, just a regular mobile phone will do. Determine your basic settings and your loyalty program is ready to service customers.

FREE - unlimited number of virtual cards

Each of your customers gets a virtual card as a part of the inCust loyalty program. There is no need to issue these cards in plastic or paper form, as all the information is linked to their phone number. Technically-advanced customers, if they want, are able to use the inCust mobile app on their Android or iPhone phone, as well as on smartwatches.

Talk to customers at any time

It is a great opportunity to retain customers and encourage them to visit more frequently. Have a new product? Special price for a service? New special offer? Inform your customers directly by mobile phone or email via the inCust Control Panel.

Know your customers and keep this knowledge current

The safety of your business depends on the up-to-date database of your customers. You get this automatically because customers give their phone numbers while buying. Want to know more about your customers? Set up an electronic questionnaire in the inCust Register.

inCust Mobile app for customes (Android and iPhone)

News and events – that’s what is always appealing to customers. Publish your news and information on your portal in the inCust mobile app. Bring new customers to your business when they are within walking distance of your point of sale.

Increase the number of regular customers

With inCust, you gain control over the number of regular customers via directional interaction and two-way communication. Find your customers and keep them loyal.

Your business, your rules

A unique loyalty program – that’s what will distinguish your business. Set the system of rules of bonus points and discount crediting. Award gifts to your customers based on your experience. Take into account the peculiarities of your business. Use current international experiences. We embrace individuality!

Digital gift certificates and coupons

People commonly present gift certificates to their loved ones instead of ordinary gifts. Your sales personnel will be able to issue digital gift certificates via the inCust Register right at the point of sales. And you can drive even more customers by issuing electronic coupons, which can be distributed by your partners in an easy and straightforward way.

Crediting of bonus points by your customers

Print a unique code on the receipt and let your customers add bonus points to their accounts themselves after payment. Self-service saves the time of your sales personnel, and, more importantly, adds a bit of gamification to your loyalty program and makes your customers active participants.

Impressing your new customers

Extra bonus points could be a pleasant surprise for customers who have made their first purchase in your store. Just present them with extra bonus points and they will return to your point of sale again with one aim – buy more.

Attracting new customers and positive comments on social networks

Social networks (Facebook, Twitter, Instagram, etc.) are now an integral part of our lives. We often trust our friends’ judgment when it is expressed on one of those social sites. Extra bonus points for a positive comment could be a motivation or a reward for publication on social networks. Similarly, you can encourage the attraction of new customers among the friends of existing customers.

Automatic birthday greetings

With inCust, it’s now possible to send automatic birthday greetings to your customers. Such attention will motivate them to visit your store again. And some extra bonus points, provided as a birthday gift, could be a good reason to buy something from you.

Communication with customers at any time

Targeted info about the balance of bonus points on customer`s personal account is not perceived by the customer as a spam. The same applies to messages from the business, which already credited bonus points to the customer, about new arrivals, discounts, and special offers.

Real-time sales reports on each store

You receive instant information about the actual sales volume for each point of sale, even if not all customers are connected to the loyalty program. Each inCust Register can give you the report for any period of time.

All your customer needs is a mobile phone

With inCust, your customers can perform all operations with their mobile phone.

Benefits for your Customers

Instant enrollment.

There is no need to fill out forms or find a place for another plastic or paper card; all inconveniences are a thing of the past if you are with inCust.


Give your mobile phone number and you’re in the game! This simple connection to the loyalty program makes customers happy. If you want to spend bonus points, just say the code received via SMS to a sales person. And if you have a smartphone, you can use even more functions of inCust.


Even if you lose your phone, you can easily restore access to your personal account in inCust – just contact the inCust customer service center.


With inCust, you can instantly find information about the latest sales, special offers, new products or services at your favorite locations. Use the inCust mobile app and discover new places of entertainment and shopping.


The inCust mobile app – the easiest way to access all collected bonus points and discounts with each merchant. A smartphone isn’t required – the exact number of saved bonus points is sent via SMS after each purchase.


Bonus points give satisfaction, but there is more joy in buying gifts for your loved ones. A gift certificate is a perfect present for any occasion. With the inCust mobile application, you will be able to issue a personal digital gift certificate for the goods and services of any business connected to inCust.


The reward for making a purchase is an opportunity to spend the saved bonus points on things you enjoy.

inCust Feedback

  • The most important achievement is that we’ve established out-of-store communications with our customers. They like the offered saving system. And everything works without any cards or equipment.

    Eugene Pshezimirskii owner of StarCoffee cafe chain
  • An SMS with the remaining bonus points that the customer receives really brings customers back to our car wash. At the car wash we have very expensive high-quality equipment produced in USA, and our customers are happy. We’ve chosen inCust for its efficiency and reliability.

    Vyacheslav Agafonov director of Aquatek Group LLC
  • inCust provided us with the possibility to collect a clear database of our customers without any extra efforts. The things I like - there is no need to monitor all this information. Our customers receive notifications about our sales and arrivals. And they really come back and often bring friends. Also, this system with extra bonuses works pretty well. inCust gave us the possibility to incorporate bonus points without any printed cards and we don’t waste money on special equipment. Isn’t it great?

    Eugene Subotovskii director of