Complete solution for Loyalty and Rewards programs
Increase sales and speed up customer service with impressive loyalty and rewards program
Key benefits
Best for
MASS-MARKET BUSINESSES
FMCG
SHOPPING MALLS
More functions
- Different types of loyalty programs:
- – Consumer (B2C). Reward loyal consumers and provide personalized offers through various channels
- – Channel Incentive (B2B). Increase sales, collect data and control orders with a targeted incentive program for channel partners and B2B clients.
- – B2B2C. Create multi-level programs for businesses, partners and consumers. Business to Employees Loyalty (B2E). Increasing sales with targeted incentive programs for sales teams.
- Membership levels and benefits. Reward active customers with special offers and goods, higher discounts and more bonus points.
- Optional authentication of customer when redeeming bonus points depending on the sum of the check.
- Support for iBeacon devices to send promotional rewards to customers who pass by your points of sale
- Regular and promotional (expiring) bonus points, accounted separately.
- Program rules
- – can be applied to checks (orders) or to goods and services in the check;
- – can be exclusive (application of one rule stops rule processing) or combined (several rules can be applied at once);
- – may have different priorities;
- – can be restricted or modified depending on various conditions (date/time, total sum of the check, customer’s first or next purchases, sum of customer’s purchases over period, goods category);
- – can be applied automatically or manually by a salesperson
- Paid membership levels are possible by attributing members to groups manually or automatically via the API. This powerful money driver has been proven successful by brands like Amazon with its Prime program.
- Customizable restrictions on the use of bonus points.
- Terminal – software application, runnable on any tablet or smartphone with a recent version of Android or iOS, or in a browser as a web application. Used to credit and redeem bonus points, process coupons and certificates, add customers to the loyalty program, authenticate returning customers and more.
About platform
The platform lends a helping hand on all stages of customer lifecycle management
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Customer Lifecycle Management
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CRM
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POS and E-shop
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Loyalty & Rewards
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Payments
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Marketing tools
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Communication
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Feedback collection
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Integrations
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Acquisition of new customers
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Cell phone number is the virtual customer card
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Instant sign-up to the loyalty program
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Electronic coupons to attract new customers via social networks, cross-marketing activities, and gamification
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Recommendation system to attract friends and get rewards
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Acquisition of customers with iBeacon (using geo-targeting)
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Handling of sales
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POS software to serve customers in stores
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Standalone Kiosk for customer self-service programs
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E-shop in the app for customers and customer control panel
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API for registering external sales
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Delivery of prepaid goods and services
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Collection of customer data
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Instant building of customer database
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Addition of customers with just a phone number or email address
- Collection of additional data, important for your business
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Establishing relations
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Collection and handling of customer feedback
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Automatic addition to a loyalty program
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Reward-, discount- and bonus-point-based loyalty programs
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Flexible system of tune-up of various mechanics
- Personalized loyalty program rules for each category or even customer
- Rewards for achievements
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Segmentation and personalization
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Handy segmentation of customers to optimize rewards and set up individual rules
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Individual loyalty program rules, based on achievements during the certain period
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Possibility to create customer groups by common or custom fields in customer profile
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Possibility to segment customers by their long-term purchasing habits
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Creation of customer groups by customer’s last activity
Acquisition of new customers
Handling of sales
Collection of customer data
Establishing relations
Segmentation and personalization
Individual communication and marketing activities
CLM Stages
Individual communication and marketing activities
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Targeted news and personalized messages
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Delivery of special offers, coupons and certificates in individual or group messages
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Bi-directional communication with customers
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Omnichannel communication via Push, Chat-bots, SMS, Email
We help you to work with customers at every stage of their lifecycle
List of modules
POS
(to allow operations with customer rewards, bonus points, etc at points of sale)
Coupons and Certificates
(to allow operations with coupons and certificates)
Information Panel / Kiosk
(to authenticate customers and to credit and redeem bonus points of the Loyalty and Rewards module)
Customer Database
(to manage participating customers and analyse their activity)
Choose the most suitable way of deployment
Implementation time — 15 minutes to two weeks
IN THE CLOUD
Branded with your name or
as inCust-branded service
- Quick start with further scaling
- Easy joint activities with other businesses
- Recognition of the inCust service among customers
- Single chatbot for all businesses
- Messages sent from the recognized inCust name
ON PREMISES
Deploy to your infrastructure
- Your trademark
- Your personal mobile app and chatbot
- Control over customers’ personal data
- Control over the software
- Control over the servers
- Messages are sent from your business name
Feedback from our clients
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Since its first operations, TGH has been working with the inCust company, which provides all the services for setting up and managing software allowing the distribution of electronic vouchers (coupons). Thanks to this partnership, TGH succeeded in providing assistance with the electronic system, enabling beneficiaries to make the purchases they want in the grocery stores of their village and neighbourhood. Read more...
Head of Mission
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I thank the whole inCust team for providing us with prompt, professional and timely answers to all our questions. Everything was very fast and concise; all processes, cases, and scripts are already present in the program, provided for our business, for example, and are quite easily applicable to other areas. And the most important thing is the service itself. It adapts to any business process, at least in retail. Read more...
Head of Marketing
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We chose inCust because we liked their approach, they had a desire to make it efficient and systematic. The company also met all the deadlines. It was a very convenient communication, from the negotiations to the implementation and then to further cooperation and maintenance. Another significant advantage was that we do not have complaints about system failures; processing works very well. Read more...
Director of “Lviv Tourism Development Center” Lviv City Council
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We chose inCust, because the service provides a wide range of functionality and everything that we needed was already there. There was also an excellent response to our new requests: if it was necessary to come up with something new, implement or add, then this was quickly implemented. We are very pleased with our cooperation and the loyalty program. Read more...
Head of Marketing Operations, “Shtuki” gift shops
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The project time was very limited, also we had no room for mistakes, and the turnkey solution was an already working mechanism, which could also be quickly integrated. That is what we did together with inCust. The inCust team actively helped us with integration and quickly answered all our requests; in total, it took about two months to launch the bonus system for all our stores. Read more...
Head of CRM
