InCust Kiosk: unique solution for interacting with customers and for sales
The identifier in the loyalty program is the information that allows you to link together the customer and the history of her purchases, calculate and give her a reward, and to analyze customer behavior later.
Nowadays, in the time of high speeds and customer focus of the business, customers should get the simplest and the most convenient way of identification. In addition to traditional plastic cards, customers can simply spell their mobile phone numbers to a salesperson or show a QR code on the screen of their smartphone.
The inCust platform offers an elegant solution to the problem of automatically scanning the code from the smartphone screen. This is done by using the software module named inCust Terminal – the salesperson’s workplace. Terminal runs on the Android tablet and lets you enter a phone number on the screen. Alternatively, Terminal can use the device’s camera to scan QR codes. It is convenient and cost-efficient as the business doesn’t need to spend on additional equipment.
No doubt, provision of services should be stellar. For this, the salesperson (for example, a barista) has to be focused on his work. Therefore, we have created inCust Kiosk — the tablet-based software module that allows customers to identify themselves at the checkout without the salesperson’s participation.
Imagine a regular coffee shop, where the customer stands at the counter, waiting for the barista to prepare his order. There is a tablet present, with a screen that faces the customer. While waiting, the customer can either enter their phone number or scan a QR code from the application, installed on their smartphone. And by doing this, the customer doesn’t distract the barista from his main job.
Information about the customer is automatically transferred to the cash register system which identifies who the customer is, what he or she purchases, and what reward for the purchase should be credited to the customer’s account.
With the help of the inCust platform, the point of sale saves employees‘ and customers‘ time – in some cases, the time, spent by the customer on checkout, is reduced to 9 seconds.
While waiting for an order, the customer can browse special offers and news on the tablet’s screen or can review the status of his bonus points account. Here, at the owner’s request, various gamification schemes can be used: for example, a customer can immediately choose gifts to receive.
It is worth noting that the inCust Kiosk module allows you to receive real-time feedback from the customer regarding the quality of service at the point of sale. After the sales transaction is finalized and bonus points are credited, the system will ask the customer to evaluate the service at this point of sale. This information will be useful for business owners to meet the expectations of customers.
The inCust Kiosk module can be extended with additional functionality. For example, a receipt can be immediately displayed on the tablet screen, while the sale transaction is being prepared.
inCust Kiosk supports modern payment methods with the help of the mobile app. The customer needs to select the “Pay with electronic money” function on the tablet screen and scan the QR code, generated by the inCust mobile application in the smartphone. Information about the check is immediately transferred to the processing center, and funds are debited from its electronic account. The customer does not even need to open a wallet.
The inCust Kiosk module is also good for attracting new customers from outside. This module, as well as the entire inCust platform, has numerous built-in mechanisms to distribute electronic coupons to customers via partner businesses. Coupons can be printed, distributed via social networks, as personal messages, or even in SMS.
The inCust platform allows you to monitor every partner, involved in cross-marketing, and ensure the security of all personal data.
Thus, inCust Kiosk turns into a universal solution that combines:
- customer identification
- visualization of the receipt
- an electronic payment device
- an advertising channel
- a channel for receiving feedback about the quality of service
All of this is done using a small Android tablet, purchased at a budget price.
The picture shows an example of the installation of inCust Kiosk at the point of sale. If you have doubts about using the inCust platform for your business, please, contact us. We will suggest the most efficient solution for your business.
