{"id":8837,"date":"2022-08-17T07:36:09","date_gmt":"2022-08-17T12:36:09","guid":{"rendered":"https:\/\/incust.com\/en\/?p=8837"},"modified":"2022-08-17T08:15:27","modified_gmt":"2022-08-17T13:15:27","slug":"how-to-increase-sales-with-help-of-partners-or-personnel","status":"publish","type":"post","link":"https:\/\/incust.com\/en\/blog\/how-to-increase-sales-with-help-of-partners-or-personnel\/","title":{"rendered":"How manufacturer or distributor can increase sales with help of retail chain personnel or partners"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=”.vc_custom_1660739719210{margin-bottom: 0px !important;}”]The inCust platform enables manufacturers and distributors of goods and services to set up various mechanics to stimulate sales. These mechanics are easy to combine and modify. They will help you automate cooperation with salespeople, employees, or store owners, and motivate them to sell more of your products.<\/span><\/p>\n

You can increase sales in many ways, in terms of incentives and mechanics. We will tell about the most popular methods.<\/span><\/p>\n

TOP-6 scenarios for increasing sales for manufacturers<\/strong><\/p>\n

Scenario #1: B2B2C Sales, Increased Sales Motivation<\/strong><\/p>\n

Example<\/u>:<\/span> A household appliance manufacturer wants to motivate retailers to sell more of their branded products. For this, the manufacturer can offer salespeople to earn bonus points when they sell its products. The manufacturer adds a unique QR code inside the warranty card. A seller runs the inCust chatbot on their phone and scans this code using the chatbot functions to register each sale. The inCust platform immediately credits a certain number of bonus points for this salesperson and sends the information to the chatbot. The salesperson can later spend collected bonus points on the manufacturer’s website.<\/span><\/p>\n

Rewards can be credited to the seller:<\/span><\/p>\n

– for sales<\/span><\/p>\n

– for educating customers<\/span><\/p>\n

– for activity (display of goods, promotions, carrying out a presentation)<\/span><\/p>\n

How to record sales<\/b><\/p>\n

In all the listed cases, a salesperson uses a chatbot or a mobile application by inCust for record-keeping.\u00a0<\/span><\/p>\n

1) Use a unique product code or an insert in the product to track the fact of the sale and credit a reward to the salesperson. The salesperson scans the code when inspecting the product before handling it to a customer or issuing a warranty card.<\/span><\/p>\n

The operation gets registered by the platform, which calculates rewards according to the rules set by the administrator.<\/span><\/p>\n

2) Make a photo of a customer’s receipt. Then, you can set up a neural network to recognize the code printed on the receipt or (if available) recognize a QR code. It is also possible to check the receipt manually. The code from the receipt will get into the platform via the API, after which the platform credits a reward.<\/span><\/p>\n

3) Use a neural network to determine the uniqueness of the products by indirect indicators: a tax stamp on the package, the fact of opening the package.<\/span><\/p>\n

4) If a cash register or a similar checkout software already captures the name or ID of a salesperson, who made the sale, it is possible to integrate the inCust platform with this software via API and credit rewards this way.<\/span><\/p>\n

What can usually be credited?<\/b><\/p>\n

One can credit funds (goods, cash, internal currency) or bonus points (deferred discount) to a customer account of the customer in the platform.<\/span><\/p>\n

How do salespeople spend their accumulated funds?<\/b><\/p>\n

Usually, there is a storefront on the website or in the mobile application where a salesperson can:<\/span><\/p>\n

– leave a request for withdrawal of funds to receive a reward in money;<\/span><\/p>\n

– order goods with the possibility of paying for part of the purchase amount with bonus points as a discount;<\/span><\/p>\n

– exchange savings for partners’ digital certificates (for example, a $20 voucher for purchases in an online store). To assist in this operation, the inCust platform supports issuing of unique codes received from partners;<\/span><\/p>\n

– if there exist partners that are interested in getting new customers, they may provide discount certificates for free. Salespeople can exchange their accumulated rewards for these certificates;<\/span><\/p>\n

– also, you can issue coupons or certificates directly to salespeople for some significant achievements. For this, the necessary rules need to be additionally configured in the platform.<\/span><\/p>\n

Tasks for retail chains employees<\/b><\/p>\n

To diversify the options for earning bonus points and add an element of gamification, salespeople can issue game \u201corders\u201d. For example, a manufacturer may use its application to work with salespeople. By installing this application, a salesperson will be able to receive various tasks and challenges, for which they will receive rewards from the manufacturer. Tasks may also be placed in the chatbot or on the manufacturer’s website.<\/span><\/p>\n

The possible tasks can be:<\/span><\/p>\n