{"id":7298,"date":"2020-07-23T06:19:30","date_gmt":"2020-07-23T11:19:30","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=7298"},"modified":"2021-03-31T14:43:44","modified_gmt":"2021-03-31T19:43:44","slug":"loyalty-and-rewards","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/loyalty-and-rewards\/","title":{"rendered":"Loyalty and Rewards Platform"},"content":{"rendered":"
[vc_row fullwidth=”true” fullwidth_content=”false” equal_columns=”true” attached=”true” css=”.vc_custom_1575031478329{margin-bottom: 0px !important;background: #01989d url(https:\/\/incust.com\/en\/wp-content\/uploads\/sites\/4\/2019\/11\/7.jpg?id=5872) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”hero-img”][vc_column width=”1\/3″ offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-6″ el_class=”hero-blck”][vc_single_image image=”3603″ img_size=”medium” alignment=”right” css=”.vc_custom_1595503081218{padding-right: 50px !important;padding-left: 50px !important;}” el_class=”hero-img”][vc_empty_space height=”60px”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-6 vc_col-md-6 vc_col-xs-6″ el_class=”hero-txt”][vc_column_text css=”.vc_custom_1595579488484{margin-bottom: 0px !important;}”]\n

Complete solution for Loyalty and Rewards programs<\/h1>\n[\/vc_column_text][vc_row_inner attached=”true” column_padding=”1″][vc_column_inner width=”1\/2″][vc_btn title=”Talk to expert” color=”white” align=”center” button_block=”true” el_class=”hero-btn2″ link=”url:https%3A%2F%2Fincust.com%2Fen%2Fcontacts%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_btn title=”Create Loyalty Program” color=”white” align=”center” button_block=”true” el_class=”hero-btn on-before-download-show-popup” link=”url:https%3A%2F%2Fbusiness.incust.com%2F|target:_blank”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1591799363761{background-color: #eaeaea !important;}”][vc_row][vc_column][vc_column_text css=”.vc_custom_1611918456242{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\n

Increase sales and speed up customer service with impressive loyalty and rewards program<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column][\/vc_section][vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text css=”.vc_custom_1593803008127{margin-bottom: 20px !important;}”]\n

Key benefits<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][mk_icon_box icon=”” title=”Control over customers\u2019 privacy” style=”boxed” icon_circle_color=”” el_class=”box-pos”]Optional on-premises installation guarantees that you are the only administrator of your customers\u2019 personal data<\/span>[\/mk_icon_box][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”7727″ img_size=”120×120″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”4812″ img_size=”120×120″ alignment=”right”][\/vc_column][vc_column width=”2\/3″][mk_icon_box icon=”” title=”Multiple ways to stay in touch with customers” style=”boxed” icon_circle_color=”” el_class=”box-pos”]Talk to your customers using various channels including a personal app and chatbot, and collect customer feedback<\/span>[\/mk_icon_box][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][mk_icon_box icon=”” title=”Complete lifecycle management” style=”boxed” icon_circle_color=”” el_class=”box-pos”]Manage customer interactions during the complete customer lifecycle from acquisition to checkout to returning.<\/span>[\/mk_icon_box][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”7725″ img_size=”120×120″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”7726″ img_size=”120×120″ alignment=”right”][\/vc_column][vc_column width=”2\/3″][mk_icon_box icon=”” title=”Prepaid goods and services” style=”boxed” icon_circle_color=”” el_class=”box-pos”]Sell in advance and keep customers bound to your business<\/span>[\/mk_icon_box][\/vc_column][\/vc_row][vc_row][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_btn title=”Talk to expert” align=”right” el_class=”btn-green long-btn” link=”url:https%3A%2F%2Fincust.com%2Fen%2Fcontacts%2F||target:%20_blank|”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_btn title=”Create Loyalty Program” color=”white” align=”left” el_class=”btn-orange on-before-download-show-popup” link=”url:https%3A%2F%2Fbusiness.incust.com%2F|target:_blank”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1595946689885{margin-bottom: 0px !important;}”]\n
<\/div>\n[\/vc_column_text][vc_empty_space][vc_column_text css=”.vc_custom_1592231496044{margin-bottom: 20px !important;}”]\n

Best for<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_columns=”true” el_class=”ben-three-row”][vc_column width=”1\/3″ el_class=”benefit”][vc_single_image image=”4658″ img_size=”95×90″ alignment=”center”][vc_column_text css=”.vc_custom_1595516271499{margin-bottom: 0px !important;}”]\n

MASS-MARKET BUSINESSES<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ el_class=”benefit”][vc_single_image image=”4660″ img_size=”95×90″ alignment=”center”][vc_column_text css=”.vc_custom_1595516300123{margin-bottom: 0px !important;}”]\n

FMCG<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ el_class=”benefit”][vc_single_image image=”4663″ img_size=”95×90″ alignment=”center”][vc_column_text css=”.vc_custom_1595516324783{margin-bottom: 0px !important;}”]\n

SHOPPING MALLS<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_columns=”true” el_class=”ben-three-row”][vc_column][vc_empty_space height=”20px”][vc_btn title=”All industries” color=”white” align=”center” el_class=”btn-orange on-before-download-show-popup” link=”url:https%3A%2F%2Fincust.com%2Fen%2Findustries%2F|target:_blank”][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1591868417918{background-image: url(https:\/\/incust.com\/ua\/wp-content\/uploads\/sites\/2\/2019\/07\/belyu-1.png?id=5162) !important;}”][vc_row][vc_column][vc_column_text css=”.vc_custom_1592232080657{margin-bottom: 0px !important;padding-top: 2em !important;padding-bottom: 2em !important;}”]\n

More functions<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][mk_custom_list]\n
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  • Different types of loyalty programs:<\/li>\n<\/ul>\n
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    • \u2013 Consumer (B2C). Reward loyal consumers and provide personalized offers through various channels<\/li>\n<\/ul>\n
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      • \u2013 Channel Incentive (B2B). Increase sales, collect data and control orders with a targeted incentive program for channel partners and B2B clients.<\/li>\n<\/ul>\n
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        • \u2013\u00a0B2B2C. Create multi-level programs for businesses, partners and consumers. Business to Employees Loyalty (B2E). Increasing sales with targeted incentive programs for sales teams.<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
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          • Membership levels and benefits. Reward active customers with special offers and goods, higher discounts and more bonus points.<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
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            • Optional authentication of customer when redeeming bonus points depending on the sum of the check.<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
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              • Support for iBeacon devices to send promotional rewards to customers who pass by your points of sale<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
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                • Regular and promotional (expiring) bonus points, accounted separately.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=”1\/2″][mk_custom_list]\n
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                  • Program rules<\/li>\n<\/ul>\n
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                    • \u2013 can be applied to checks (orders) or to goods and services in the check;<\/li>\n<\/ul>\n
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                      • \u2013 can be exclusive (application of one rule stops rule processing) or combined (several rules can be applied at once);<\/li>\n<\/ul>\n
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                        • \u2013 may have different priorities;<\/li>\n<\/ul>\n
                            \n
                          • \u2013 can be restricted or modified depending on various conditions (date\/time, total sum of the check, customer\u2019s first or next purchases, sum of customer\u2019s purchases over period, goods category);<\/li>\n<\/ul>\n
                              \n
                            • \u2013 can be applied automatically or manually by a salesperson<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
                                \n
                              • Paid membership levels\u00a0are possible by attributing members to groups manually or automatically via the API. This powerful money driver has been proven successful by brands like Amazon with its Prime program.<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
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                                • Customizable restrictions on the use of bonus points.<\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list]\n
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                                  • Terminal\u00a0\u2013 software application, runnable on any tablet or smartphone with a recent version of Android or iOS, or in a browser as a web application. Used to credit and redeem bonus points, process coupons and certificates, add customers to the loyalty program, authenticate returning customers and more.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”5px”][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_btn title=”Talk to expert” align=”right” el_class=”btn-green long-btn” link=”url:https%3A%2F%2Fincust.com%2Fen%2Fcontacts%2F||target:%20_blank|”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”40px”][vc_btn title=”Create Loyalty Program” color=”white” align=”left” el_class=”btn-orange on-before-download-show-popup” link=”url:https%3A%2F%2Fbusiness.incust.com%2F|target:_blank”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1595946689885{margin-bottom: 0px !important;}”]\n
                                    <\/div>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][\/vc_row][vc_row][vc_column css=”.vc_custom_1575032788140{padding-top: 20px !important;}”][vc_column_text css=”.vc_custom_1592232579844{margin-bottom: 20px !important;}”]\n

                                    About platform<\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1592814801068{margin-bottom: 0px !important;}”]\n

                                    The platform lends a helping hand on all stages of customer lifecycle management<\/p>\n[\/vc_column_text][vc_tta_tabs style=”flat” color=”white” spacing=”10″ alignment=”center” active_section=”1″ pagination_style=”flat-round” pagination_color=”blue” css_animation=”none” el_class=”snail”][vc_tta_section title=”CLM” tab_id=”clm”][vc_row_inner][vc_column_inner el_class=”sn-small” width=”2\/3″ css=”.vc_custom_1558032163540{padding-top: 20px 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                                    • \n

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                                    • \n

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                                      • \n

                                        Cell phone number is the virtual customer card<\/span><\/p>\n<\/li>\n

                                      • \n

                                        Instant sign-up to the loyalty program<\/p>\n<\/li>\n

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                                        Electronic coupons to attract new customers via social networks, cross-marketing activities, and gamification<\/span><\/p>\n<\/li>\n

                                      • \n

                                        Recommendation system to attract friends and get rewards<\/span><\/p>\n<\/li>\n

                                      • \n

                                        Acquisition of customers with iBeacon (using geo-targeting)<\/span><\/p>\n<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Sales” tab_id=”build”][vc_row_inner][vc_column_inner el_class=”sn-small” width=”2\/3″ css=”.vc_custom_1558032180794{padding-top: 20px 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                                        • \n

                                          POS software to serve customers in stores<\/span><\/p>\n<\/li>\n

                                        • \n

                                          Standalone Kiosk for customer self-service<\/span> programs<\/p>\n<\/li>\n

                                        • \n

                                          E-shop in the app for customers and customer control panel<\/span><\/p>\n<\/li>\n

                                        • \n

                                          API for registering external sales<\/span><\/p>\n<\/li>\n

                                        • \n

                                          Delivery of prepaid goods and services<\/span><\/p>\n<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Data” tab_id=”collect”][vc_row_inner][vc_column_inner el_class=”sn-small” width=”2\/3″ css=”.vc_custom_1558032189939{padding-top: 20px 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                                            \n
                                          • \n

                                            Instant building of customer database<\/span><\/p>\n<\/li>\n

                                          • \n

                                            Addition of customers with just a phone number or email address<\/span><\/p>\n<\/li>\n

                                          • Collection of additional data, important for your business<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Relations” tab_id=”segment”][vc_row_inner][vc_column_inner el_class=”sn-small” width=”2\/3″ css=”.vc_custom_1558032197517{padding-top: 20px 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                                            • \n

                                              Collection and handling of customer feedback<\/span><\/p>\n<\/li>\n

                                            • \n

                                              Automatic addition to a loyalty program<\/span><\/p>\n<\/li>\n

                                            • \n

                                              Reward-, discount- and bonus-point-based loyalty programs<\/span><\/p>\n<\/li>\n

                                            • \n

                                              Flexible system of tune-up of various mechanics<\/span><\/p>\n<\/li>\n

                                            • Personalized loyalty program rules for each category or even customer<\/span><\/li>\n
                                            • Rewards for achievements<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Personalization” tab_id=”commun”][vc_row_inner][vc_column_inner el_class=”sn-small” width=”2\/3″ css=”.vc_custom_1558032205226{padding-top: 20px 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                                              • \n

                                                Handy segmentation of customers to optimize rewards and set up individual rules<\/span><\/p>\n<\/li>\n

                                              • \n

                                                Individual loyalty program rules, based on achievements during the certain period<\/span><\/p>\n<\/li>\n

                                              • \n

                                                Possibility to create customer groups by common or custom fields in customer profile<\/span><\/p>\n<\/li>\n

                                              • \n

                                                Possibility to segment customers by their long-term purchasing habits<\/span><\/p>\n<\/li>\n

                                              • \n

                                                Creation of customer groups by customer\u2019s last activity<\/span><\/p>\n<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”Communication” tab_id=”analys”][vc_row_inner][vc_column_inner el_class=”sn-small” width=”2\/3″ css=”.vc_custom_1558032213071{padding-top: 20px 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