{"id":6988,"date":"2020-07-07T03:54:31","date_gmt":"2020-07-07T08:54:31","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=6988"},"modified":"2020-08-27T02:39:46","modified_gmt":"2020-08-27T07:39:46","slug":"gift-cards","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/knowledgebase\/business-user-manual\/instruction-business\/gift-cards\/","title":{"rendered":"10. Gift certificates"},"content":{"rendered":"
[vc_row][vc_column width=”2\/6″][vc_wp_custommenu nav_menu=”6″ el_id=”stiky-menu”][\/vc_column][vc_column width=”4\/6″][mk_fancy_title size=”32″ margin_bottom=”0″ font_family=”none”]Gift certificates<\/span>[\/mk_fancy_title][vc_empty_space height=”20px”][vc_column_text css=”.vc_custom_1598513977099{margin-bottom: 0px !important;}”]\n
What is a digital coupon \/ gift certificate in a nutshell?<\/strong><\/h5>\n

This is a set of coupons that are issued to a specific customer. The customer can receive it in the form of SMS (numerical number), in the form of paper with a QR code printed on it, or in the form of a digital code, which he must enter on the inCust website in order to gain access to all offers. <\/span><\/p>\n

\u041d\u043ew does procedure of scanning a QR code in which a gift certificate is \u201cintegrated\u201d works? After scanning, a message is displayed to the customer stating that N coupons have been added to the wallet. Access to the wallet is provided instantly: you can view your coupons and read the terms of their use. All this is vividly visualized in the incust mobile app.<\/span><\/p>\n

What should I do if the customer does not want to add a gift certificate to his wallet through the site or does not want to install the inCust mobile application? In this case, the customer at the checkout must name the number of the gift certificate. The cashier enters the number and the digital certificate redeems immediately and offers automatically appear in the customer’s electronic wallet.<\/p>\n

Also a gift certificate can be activated in a customer self-identification solution – \u00a0inCust Kiosk<\/a>. This inCust solution is already in great demand in stores that have decided to speed up customer service in the point of sale.<\/span><\/p>\n

inCust Kiosk<\/a> is a system installed in a low-cost tablet, deployed with a display to the customer, with which he can, without distracting the cashier\/salesperson\/barista, enter his phone number or scan the QR code from the mobile application with the camera built into the tablet. The customer can redeem his gift certificate on his own and see coupons suitable for use at this point of sale right on the tablet\u2019s screen.
\n<\/span><\/p>\n

Then each new customer near the cash desk, can scan his QR-code of the application and receive another offer in his electronic wallet.<\/span><\/p>\n

Our experience suggests three options of using gift certificates.<\/strong><\/p>\n

    \n
  1. Granting the customer the right to choose a product or service<\/strong> that is most relevant to his wishes.<\/span><\/li>\n
  2. Generating additional income<\/strong> for your company.<\/span><\/li>\n
  3. Creating additional value for the customer.<\/strong> After the sale, you increase the emotional value from cooperation by giving a bundle of coupons from which the customer chooses interesting ones for himself<\/span><\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Examples of gift certificate usage:<\/strong><\/h5>\n