{"id":6122,"date":"2020-03-24T13:49:20","date_gmt":"2020-03-24T18:49:20","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=6122"},"modified":"2020-07-21T03:07:11","modified_gmt":"2020-07-21T08:07:11","slug":"tabcustomers","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/knowledgebase\/business-user-manual\/instruction-business\/statistics\/tabcustomers\/","title":{"rendered":"1.1 Customer activity"},"content":{"rendered":"
[vc_row][vc_column width=”2\/6″][vc_wp_custommenu nav_menu=”6″][\/vc_column][vc_column width=”4\/6″][mk_fancy_title size=”32″ margin_bottom=”0″ font_family=”none”]Statistics: Customer activity<\/span>[\/mk_fancy_title][vc_column_text css=”.vc_custom_1585209228881{margin-bottom: 0px !important;}”]https:\/\/b.incust.com\/?tab=customers<\/span><\/a><\/p>\n

Here are a few graphs that are related to the assessment of customer activity. The chart \u201cCustomer rating by visits\u201d<\/strong> displays the customers who came to you in the selected time period, indicating the number of their visits.<\/span><\/p>\n

In the chart \u201cCustomer Activity\u201d<\/strong>, customers are divided into 4 groups:<\/span><\/p>\n

New customers<\/strong> – customers who made a purchase for the first time in this period.
\n<\/span>Active customers<\/strong> – customers who made purchases in both the current and previous reporting periods.
\n<\/span>Dormant<\/strong> <\/span>\u00a0customers – customers who made purchases in the previous reporting period, but did not in the current one.
\n<\/span>Lost customers<\/strong> – customers who didn’t purchase anything in the current or previous period.<\/span>[\/vc_column_text][vc_single_image image=”6168″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1585076171338{margin-bottom: 0px !important;}”]Try to choose the correct reporting period, this affects the separation of customers into these groups. What is the average frequency of purchase from your customer? For example, a coffee shop and a furniture store have a different frequency of purchases. Therefore, in a furniture store it is incorrect to consider a customer being \u201clost\u201d who bought a sofa last week, but did not buy it at this one. And likewise, it is incorrect to consider a coffee shop customer active if he buys a glass of coffee every quarter. Think about how often most of your customers make purchases and choose the correct reporting period from the proposed options (quarter, month, week).[\/vc_column_text][mk_icon_box icon=”mk-moon-info” text_size=”12″ font_weight=”bold” style=”simple_ultimate” title_color=”#7c7c7c” margin=”15″]Important:<\/strong> If you want to analyze the month of work, you should select the \u201cby weeks\u201d item from the drop-down menu; otherwise, you will receive incorrect information.<\/b><\/span><\/em>[\/mk_icon_box][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/6″][vc_wp_custommenu nav_menu=”6″][\/vc_column][vc_column width=”4\/6″][mk_fancy_title size=”32″ margin_bottom=”0″ font_family=”none”]Statistics: Customer activity[\/mk_fancy_title][vc_column_text css=”.vc_custom_1585209228881{margin-bottom: 0px !important;}”]https:\/\/b.incust.com\/?tab=customers Here are a few graphs that are related to the assessment of customer activity. The chart \u201cCustomer rating by visits\u201d displays the customers who came to you in the selected time period, indicating the number of their visits. In the chart \u201cCustomer Activity\u201d, […]<\/p>\n","protected":false},"author":24,"featured_media":0,"parent":6124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/6122"}],"collection":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/comments?post=6122"}],"version-history":[{"count":11,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/6122\/revisions"}],"predecessor-version":[{"id":6204,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/6122\/revisions\/6204"}],"up":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/6124"}],"wp:attachment":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/media?parent=6122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}