{"id":5270,"date":"2019-07-26T08:26:54","date_gmt":"2019-07-26T13:26:54","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=5270"},"modified":"2020-07-02T10:03:17","modified_gmt":"2020-07-02T15:03:17","slug":"customer-database","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/modules\/customer-database\/","title":{"rendered":"Customer Database"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;header-page-sm&#8221; css=&#8221;.vc_custom_1564475000677{background-image: url(https:\/\/incust.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/head6.png?id=5343) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column][vc_column_text align=&#8221;center&#8221; css=&#8221;.vc_custom_1564700658431{margin-bottom: 0px !important;}&#8221;]\n<h1 style=\"text-align: center;\">Customer Database<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559199603804{background-color: #f4f8f9 !important;}&#8221;][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1592069069964{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The core of the CLM platform, \u0421ustomer Database keeps information about your customers and their activities<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1564574592293{margin-bottom: 0px !important;}&#8221;]\n<h2><\/h2>\n<h2 style=\"text-align: center;\">Instruments of Customer Database module<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1563524261211{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][mk_icon_box icon=&#8221;&#8221; title=&#8221;Any number of external customer identifiers&#8221; style=&#8221;boxed&#8221; icon_color=&#8221;#01969d&#8221; icon_circle_color=&#8221;&#8221; el_class=&#8221;box-pos&#8221;]<span style=\"font-weight: 400;\">Such identifiers can include social network identifiers, plastic card numbers (if you use plastic cards), additional phone numbers and emails, and more<\/span>[\/mk_icon_box][\/vc_column_inner][vc_column_inner el_class=&#8221;sm-icon&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;4817&#8243; img_size=&#8221;120&#215;120&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=&#8221;sm-icon&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;4857&#8243; img_size=&#8221;120&#215;120&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][mk_icon_box icon=&#8221;&#8221; title=&#8221;Basic customer information (name, phone number, email)&#8221; style=&#8221;boxed&#8221; icon_color=&#8221;#01969d&#8221; icon_circle_color=&#8221;&#8221; el_class=&#8221;box-pos&#8221;]<span style=\"font-weight: 400;\">It is used both for identifying a customer and to communicate with a customer in marketing activities<\/span>[\/mk_icon_box][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][mk_icon_box icon=&#8221;&#8221; title=&#8221;Custom fields, defined by each business&#8221; style=&#8221;boxed&#8221; icon_color=&#8221;#01969d&#8221; icon_circle_color=&#8221;&#8221; el_class=&#8221;box-pos&#8221;]<span style=\"font-weight: 400;\">These fields are private to the business. They can be used to know your customers better and in marketing activities<\/span>[\/mk_icon_box][\/vc_column_inner][vc_column_inner el_class=&#8221;sm-icon&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;5399&#8243; img_size=&#8221;120&#215;120&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=&#8221;sm-icon&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;5407&#8243; img_size=&#8221;120&#215;120&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][mk_icon_box icon=&#8221;&#8221; title=&#8221;Possibility to add customers one by one via Web Interface, POS software, or using API&#8221; style=&#8221;boxed&#8221; icon_color=&#8221;#01969d&#8221; icon_circle_color=&#8221;&#8221; el_class=&#8221;box-pos&#8221;]<span style=\"font-weight: 400;\">Add customers to your customer database without any hassle<\/span>[\/mk_icon_box][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][mk_icon_box icon=&#8221;&#8221; title=&#8221;Bulk import of customer data from any source&#8221; style=&#8221;boxed&#8221; icon_color=&#8221;#01969d&#8221; icon_circle_color=&#8221;&#8221; el_class=&#8221;box-pos&#8221;]<span style=\"font-weight: 400;\">If you already have a customer database, collected by other means, you can easily migrate it to inCust platform. Old customer identifiers can be kept, if necessary<\/span>[\/mk_icon_box][\/vc_column_inner][vc_column_inner el_class=&#8221;sm-icon&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;5030&#8243; img_size=&#8221;120&#215;120&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=&#8221;sm-icon&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;5432&#8243; img_size=&#8221;120&#215;120&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][mk_icon_box icon=&#8221;&#8221; title=&#8221;GDPR compliance&#8221; style=&#8221;boxed&#8221; icon_color=&#8221;#01969d&#8221; icon_circle_color=&#8221;&#8221; el_class=&#8221;box-pos&#8221;]<span style=\"font-weight: 400;\">The options to correct, freeze, or delete a customer account, tracking of customer consent information let your business stay compliant with legal regulations, related to protection of customer data in any country<\/span>[\/mk_icon_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_btn title=&#8221;Interested? Give it a free try&#8221; el_class=&#8221;btn-orange&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.incust.com||target:%20_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_btn title=&#8221;Have a question? Talk to expert&#8221; el_class=&#8221;btn-green&#8221; link=&#8221;url:https%3A%2F%2Fincust.com%2Fen%2Fcontacts%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1563789138883{background-image: url(https:\/\/incust.com\/ua\/wp-content\/uploads\/sites\/2\/2019\/07\/belyu-1.png?id=5162) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1565008029447{margin-bottom: 0px !important;}&#8221;]\n<h2 style=\"text-align: center;\">More options for your business<\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][mk_custom_list icon_color=&#8221;#01969d&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\">Customer Account<\/span><span style=\"font-weight: 400;\"> management. Customer accounts are used for keeping track of prepaid goods and services, custom benefits, bonus or reward points, or even money funds<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list icon_color=&#8221;#01969d&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\">Customizable notifications of customers about transactions via various communication channels<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=&#8221;1\/2&#8243;][mk_custom_list icon_color=&#8221;#01969d&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\">Keeping track of all transactions, performed by each customer<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][mk_custom_list icon_color=&#8221;#01969d&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\">Possibility to filter out customers to create custom customer groups. Filtering is useful in analysis and in marketing activities<\/span><\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1558764790982{background-image: url(\/en\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-ft-32&#215;32.pnglogo-ft-32&#215;32.pngbg-ind-cta.png?id=3676) !important;}&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;.sng-img&#8221;][vc_single_image image=&#8221;4750&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;.mid-cont&#8221;][vc_column_text css=&#8221;.vc_custom_1565772105275{margin-bottom: 0px !important;}&#8221;]\n<h2>Want to learn how to get the most from Customer Database module?<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner el_class=&#8221;.col-nopad&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-8&#8243;][vc_btn title=&#8221;Talk to expert&#8221; el_class=&#8221;btn-wide btn-green&#8221; link=&#8221;url:%2Fen%2Fcontacts%2F||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Try for Free&#8221; el_class=&#8221;btn-wide btn-orange&#8221; link=&#8221;url:%2Fen%2Fcontacts%2F|title:https%3A%2F%2Fbusiness.incust.com|target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-4&#8243;][vc_single_image image=&#8221;4719&#8243; img_size=&#8221;40&#215;40&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1593689438663{margin-bottom: 0px !important;}&#8221;]\n<div style=\"margin: auto; height: 3px; width: 70%; background: linear-gradient(to right, #f5f6f6 0%,#dbdce2 21%,#b8bac6 50%,#dddfe3 80%,#f5f6f6 100%); filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#f5f6f6', endColorstr='#f5f6f6',GradientType=1 );\"><\/div>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1592920847694{margin-bottom: 0px !important;}&#8221;]\n<h2 style=\"text-align: center;\">Additional Information<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6749&#8243; img_size=&#8221;376\u0445211&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/incust.com\/files\/presentations\/clients\/benefits\/inCust_-_Benefits_and_advantages_for_your_business.pdf&#8221; el_class=&#8221;benefit2-img on-before-download-show-popup&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text el_class=&#8221;on-before-download-show-popup&#8221; css=&#8221;.vc_custom_1593688598135{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center;\"><a href=\"https:\/\/incust.com\/files\/presentations\/clients\/benefits\/inCust_-_Benefits_and_advantages_for_your_business.pdf\"><span style=\"font-weight: 400;\">Benefits and advantages for your business<\/span><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6830&#8243; img_size=&#8221;376\u0445211&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/incust.com\/files\/presentations\/clients\/clm\/inCust_-_the_unique_CLM_solution.pdf&#8221; el_class=&#8221;benefit2-img on-before-download-show-popup&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text el_class=&#8221;on-before-download-show-popup&#8221; css=&#8221;.vc_custom_1593688618000{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center;\"><a href=\"https:\/\/incust.com\/files\/presentations\/clients\/clm\/inCust_-_the_unique_CLM_solution.pdf\"><span style=\"font-weight: 400;\">The unique CLM solution<\/span><\/a><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6742&#8243; img_size=&#8221;376\u0445211&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/incust.com\/files\/presentations\/clients\/technical\/inCust_-_Features_and_instruments.pdf&#8221; el_class=&#8221;benefit2-img on-before-download-show-popup&#8221;][vc_empty_space height=&#8221;12px&#8221;][vc_column_text el_class=&#8221;on-before-download-show-popup&#8221; css=&#8221;.vc_custom_1593688684248{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center;\"><a href=\"https:\/\/incust.com\/files\/presentations\/clients\/technical\/inCust_-_Features_and_instruments.pdf\"><span style=\"font-weight: 400;\">Features and instruments<\/span><\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;header-page-sm&#8221; css=&#8221;.vc_custom_1564475000677{background-image: url(https:\/\/incust.com\/en\/wp-content\/uploads\/sites\/4\/2019\/07\/head6.png?id=5343) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column][vc_column_text align=&#8221;center&#8221; css=&#8221;.vc_custom_1564700658431{margin-bottom: 0px !important;}&#8221;] Customer Database [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559199603804{background-color: #f4f8f9 !important;}&#8221;][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1592069069964{margin-bottom: 0px !important;}&#8221;] The core of the CLM platform, \u0421ustomer Database keeps information about your customers and their activities [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1564574592293{margin-bottom: 0px !important;}&#8221;] Instruments of Customer Database module [\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1563524261211{background-position: [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":3639,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/5270"}],"collection":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/comments?post=5270"}],"version-history":[{"count":22,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/5270\/revisions"}],"predecessor-version":[{"id":6848,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/5270\/revisions\/6848"}],"up":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/3639"}],"wp:attachment":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/media?parent=5270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}