{"id":502,"date":"2016-09-10T19:00:43","date_gmt":"2016-09-10T19:00:43","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=502"},"modified":"2020-08-28T08:22:36","modified_gmt":"2020-08-28T13:22:36","slug":"how-to-increase-loyalty-to-brand","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/knowledgebase\/articles\/how-to-increase-loyalty-to-brand\/","title":{"rendered":"How to build brand loyalty?"},"content":{"rendered":"
[mk_page_section bg_color=”#ffffff” min_height=”10″ padding_top=”40″ padding_bottom=”0″ top_shape_color=”#ffffff” bottom_shape_color=”#f5f3f1″ bottom_shape_bg_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”2\/6″][vc_wp_custommenu nav_menu=”6″][\/vc_column][vc_column width=”4\/6″][mk_fancy_title tag_name=”h1″ color=”#000000″ size=”48″ font_weight=”900″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]How to build brand loyalty?[\/mk_fancy_title][vc_empty_space][mk_fancy_title color=”#333333″ size=”24″ font_weight=”400″ margin_bottom=”0″ font_family=”none” align=”center”]\n

What is brand loyalty?<\/strong><\/h2>\n[\/mk_fancy_title][vc_column_text css=”.vc_custom_1563375170172{margin-bottom: 0px !important;}”]\n

Brand loyalty<\/strong> is a feeling of trust and inner attachment that customers have toward your brand.<\/p>\n[\/vc_column_text][mk_image src=”https:\/\/incust.com\/ru\/wp-content\/uploads\/sites\/3\/2016\/08\/box-592367_1920-2.jpg” image_size=”full” align=”center”][vc_column_text]\n

Successful brands have a crowd of fans not only in the countries they operate, but also abroad, where customers have access to what the company has to offer.<\/p>\n[\/vc_column_text][vc_empty_space][mk_fancy_title color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]Why is it necessary to increase brand loyalty?<\/strong>[\/mk_fancy_title][vc_column_text align=”center”]\n

With the growth of customer loyalty, sales start to grow too. However, the number of clients is not as important as their quality – increase in the regularity of purchases and the amount of the average purchase. For example, if a client instead of one visit per month makes one visit every three weeks, such increase will automatically result in an impressive 25% growth of revenue.<\/p>\n[\/vc_column_text][mk_image src=”https:\/\/incust.com\/en\/wp-content\/uploads\/sites\/4\/2016\/09\/brand_loyalty_picture_1_en.png” image_size=”full” align=”center” margin_bottom=”20″][vc_column_text]\n

Increasing brand awareness and customer loyalty is a long and laborious process. For successful results a complex solution is needed: you should evaluate the product you sell, market and competition, customers\u2019 needs, and how you present your product.<\/p>\n[\/vc_column_text][mk_fancy_title color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]5 steps to build brand loyalty<\/strong>[\/mk_fancy_title][vc_empty_space][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” size=”lg” align=”center” custom_color=”#01989d”][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]Rate Your Competitors<\/strong>[\/mk_fancy_title][vc_column_text align=”center” css=”.vc_custom_1563375196917{margin-bottom: 0px !important;}”]You can use Internet search or any other way that works for you. The information you collect about the market and competitors will not just tell you how many companies are operating in your market but also let you evaluate their strategies (e.g. online presence, promotions, communication channels, etc.). Highlight your strongest competitors; you can learn a lot from them.<\/p>\n

Attention:\u00a0<\/strong><\/i>Do not try to copy them. Think critically and creatively, find your own style of communication, the one that your customers like.[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” size=”lg” align=”center” custom_color=”#01989d”][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]Rate Customers\u2019 Attitude Toward Your Brand
\n<\/strong>[\/mk_fancy_title][vc_column_text align=”center”]\n

Find out how your customers react to your brand. What do they think about it? Do they think it\u2019s modern, edgy or traditional? What do they dislike and love about it? If your brand is a new one, you have a lot more freedom to shape its perception. A great service or product will impact that perception, however, marketing techniques such as promotions, advertisement and bonuses can help you shape customers\u2019 attitude toward your brand in the best way.<\/p>\n[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” size=”lg” align=”center” custom_color=”#01989d”][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]Develop a Strategy to Increase Loyalty<\/strong>[\/mk_fancy_title][vc_column_text align=”center”]No matter your product or service, this is the ideal path for your customers:[\/vc_column_text][mk_image src=”https:\/\/incust.com\/en\/wp-content\/uploads\/sites\/4\/2016\/09\/brand_loyalty_picture_2_en.png” image_size=”full” align=”center” margin_bottom=”20″][vc_column_text align=”center”]\n

First, the customer finds out your brand exists and gets to know more about it; she slowly starts to like it, then she trusts it and later on goes on to try it. If the experience is positive, she will repeat the steps again and again, eventually building a special connection with your brand. She is now ready to share her experiences with her friends, relatives, and even the world, recommending it to whoever is willing to listen.<\/p>\n

Repeated contact with your clients is the key – the more you do it, the more often they will visit your point of sale. You need to choose a method to contact them, be it SMS, push notifications, emails, posts on social networks, etc.<\/p>\n

Customers love to be pampered! Plan special offers, gifts, bonus points, and discounts. Show them you care about them.<\/p>\n[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” size=”lg” align=”center” custom_color=”#01989d”][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]Implement Your Strategy<\/strong>[\/mk_fancy_title][vc_column_text align=”center”]\n

Once the plan is created, use your resources and tools for its implementation. Put it into motion and watch the results grow.<\/p>\n[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” size=”lg” align=”center” custom_color=”#01989d”][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]Make Sure You Achieve Your Goals<\/strong>[\/mk_fancy_title][vc_column_text align=”center”]\n

Analyze all available information and figures, track how your customers are interacting with your brand. Think about all the feedback you receive not only from the metrics, analytics and numbers, but also from your customers.<\/p>\n[\/vc_column_text][mk_image src=”https:\/\/incust.com\/ru\/wp-content\/uploads\/sites\/3\/2016\/08\/3.png” image_size=”medium” align=”center” margin_bottom=”20″][vc_empty_space][vc_column_text align=”center”]These steps are only a general description of what brand loyalty building is all about and what you should implement in order to see the results you want.<\/p>\n

Every day, the number of technologies and techniques to help you boost brand loyalty is increasing. Try to set up your own loyalty program<\/a> and never forget that if you like your brand, then your customers will like it too.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_btn title=”LEARN MORE” style=”flat” color=”primary” size=”lg” align=”center” button_block=”true” link=”url:%2Fen%2F||” css=”.vc_custom_1598620947672{margin-top: 20px !important;margin-bottom: 20px !important;}” el_class=”btn-orange”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_btn title=”LAUNCH MY LOYALTY PROGRAM” style=”flat” color=”green” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fincust.com%2Fen%2Fregisterbusiness%2F%20||” css=”.vc_custom_1598620953962{margin-top: 20px !important;margin-bottom: 20px !important;}” el_class=”btn-green”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

[mk_page_section bg_color=”#ffffff” min_height=”10″ padding_top=”40″ padding_bottom=”0″ top_shape_color=”#ffffff” bottom_shape_color=”#f5f3f1″ bottom_shape_bg_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”2\/6″][vc_wp_custommenu nav_menu=”6″][\/vc_column][vc_column width=”4\/6″][mk_fancy_title tag_name=”h1″ color=”#000000″ size=”48″ font_weight=”900″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]How to build brand loyalty?[\/mk_fancy_title][vc_empty_space][mk_fancy_title color=”#333333″ size=”24″ font_weight=”400″ margin_bottom=”0″ font_family=”none” align=”center”] What is brand loyalty? [\/mk_fancy_title][vc_column_text css=”.vc_custom_1563375170172{margin-bottom: 0px !important;}”] Brand loyalty is a feeling of trust and inner attachment that customers have toward your brand. [\/vc_column_text][mk_image […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":1078,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/502"}],"collection":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":20,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/502\/revisions"}],"predecessor-version":[{"id":7688,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/502\/revisions\/7688"}],"up":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/1078"}],"wp:attachment":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/media?parent=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}