{"id":499,"date":"2016-09-09T13:46:41","date_gmt":"2016-09-09T13:46:41","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=499"},"modified":"2020-10-20T05:57:28","modified_gmt":"2020-10-20T10:57:28","slug":"loyalty-program-development","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/knowledgebase\/articles\/loyalty-program-development\/","title":{"rendered":"Building The Loyalty Program"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[mk_page_section bg_color=&#8221;#ffffff&#8221; min_height=&#8221;10&#8243; padding_top=&#8221;40&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#f5f3f1&#8243; bottom_shape_bg_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;2\/6&#8243;][vc_wp_custommenu nav_menu=&#8221;6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#000000&#8243; size=&#8221;48&#8243; font_weight=&#8221;900&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Building The Loyalty Program[\/mk_fancy_title][vc_column_text align=&#8221;center&#8221;]Well-designed loyalty programs increase the flow of clients and significantly boost sales.[\/vc_column_text][mk_image src=&#8221;https:\/\/incust.com\/ru\/wp-content\/uploads\/sites\/3\/2016\/08\/image00-2.jpg&#8221; image_size=&#8221;full&#8221; align=&#8221;center&#8221;][vc_empty_space][mk_fancy_title color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong style=\"font-size: 30px\">Steps of Loyalty Program Development<\/strong>[\/mk_fancy_title][vc_column_text align=&#8221;center&#8221;]The specifics of your business and your previous experience will necessitate adjustments, and you can start with the following:[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=&#8221;fa fa-check-square-o&#8221; color=&#8221;custom&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; custom_color=&#8221;#01989d&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong>Form the basic concept of your loyalty program<\/strong>[\/mk_fancy_title][vc_column_text css=&#8221;.vc_custom_1603191040266{margin-bottom: 0px !important;}&#8221;]Use the experiences of other market participants, also look for inspiration in the international experience of well-known companies. If this is your first experience, start creating the rules of your loyalty program.<\/p>\n<p>Try your rules on people. If your loyalty program conditions are difficult to explain in 10-15 seconds, simplify them.<\/p>\n<p>Move from the simple to complex: start with crediting a fixed percentage of bonus points for each purchase and gradually move to a multi-level system involving the rewarding of online reviews, recommendations, and shares, using special offers, and so on. The goal is to eventually move up to the issuance of digital certificates, digital coupons, and fuel or commercial prepaid cards.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_empty_space][vc_icon icon_fontawesome=&#8221;fa fa-check-square-o&#8221; color=&#8221;custom&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; custom_color=&#8221;#01989d&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong>Plan the realisation of the concept<\/strong>[\/mk_fancy_title][vc_column_text css=&#8221;.vc_custom_1603191395353{margin-bottom: 0px !important;}&#8221;]At the planning stage, calculate the required budgets for retaining your clients and attracting new ones. Remember that costs will come back to you through the growth of the base of regular customers and of the average spent amount. According to statistics, a loyal client spends 60% more than a casual one. Ask the professional consultant how to calculate the budget and plan the launch of a loyalty program.[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=&#8221;fa fa-check-square-o&#8221; color=&#8221;custom&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; custom_color=&#8221;#01989d&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong>Select the tools and configuration of the loyalty program<\/strong>[\/mk_fancy_title][vc_column_text]Thanks to technology, there is now no need to issue plastic or paper cards. inCust is a platform of cardless loyalty programs with the ability to serve customers through their mobile phone number (smartphone is not required). In addition, you get an optional mobile client app, integration with your POS, accounting system, and <a style=\"text-decoration: underline\" href=\"https:\/\/incust.com\/en\/\">many other advantages.<\/a>[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=&#8221;fa fa-check-square-o&#8221; color=&#8221;custom&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; custom_color=&#8221;#01989d&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong>Launch the developed loyalty program<\/strong>[\/mk_fancy_title][vc_column_text]With inCust, launching your loyalty program will take about 15 minutes. Staff training is done quickly and easily. It is important to remind your sale personnel that they determine the success of your loyalty program; they should tell clients about <a style=\"text-decoration: underline\" href=\"https:\/\/incust.com\/\u0443\u0442\/#benefits_for_your_clients\">the benefits they will get<\/a> after joining inCust. Provide your points of sale with promotional materials to facilitate the work of sellers.[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=&#8221;fa fa-check-square-o&#8221; color=&#8221;custom&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; custom_color=&#8221;#01989d&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong>Analyse business dynamics<\/strong>[\/mk_fancy_title][vc_column_text]Sometimes there can happen the situation, when business owners develop a loyalty program, spend time and money, and then the salespeople use their own cards instead of customers&#8217; card when registering the sale, thereby saving bonus points or discounts for themselves or their friends. The client is not credited a bonus and gets no motivation to visit the shop again, and the seller secretly multiplies his salary. When you adopt a cardless loyalty program, such situations can be easily identified, and you can take the appropriate measures.<\/p>\n<p>To keep control of your business, right up to each point of sale and each salesperson, use inCust analytical reports.[\/vc_column_text][vc_empty_space][vc_icon icon_fontawesome=&#8221;fa fa-check-square-o&#8221; color=&#8221;custom&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; custom_color=&#8221;#01989d&#8221;][mk_fancy_title tag_name=&#8221;h3&#8243; color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]<strong>Make sure the goal is achieved<\/strong>[\/mk_fancy_title][vc_column_text]Analyse all the data and dynamics of changes in customers&#8217; attitudes towards your brand. Think of all the feedback you receive. Highlight the group of regular customers, to give it special attention.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_btn title=&#8221;LEARN MORE&#8221; style=&#8221;flat&#8221; color=&#8221;primary&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%2Fen%2F||&#8221; css=&#8221;.vc_custom_1598620573799{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221; el_class=&#8221;btn-orange&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_btn title=&#8221;LAUNCH MY LOYALTY PROGRAM&#8221; style=&#8221;flat&#8221; color=&#8221;green&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fbusiness.incust.com%2F%23%2Fsignup||target:%20_blank&#8221; css=&#8221;.vc_custom_1598620580436{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221; el_class=&#8221;btn-green&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_color=&#8221;#ffffff&#8221; min_height=&#8221;10&#8243; padding_top=&#8221;40&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#f5f3f1&#8243; bottom_shape_bg_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column width=&#8221;2\/6&#8243;][vc_wp_custommenu nav_menu=&#8221;6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#000000&#8243; size=&#8221;48&#8243; font_weight=&#8221;900&#8243; txt_transform=&#8221;uppercase&#8221; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Building The Loyalty Program[\/mk_fancy_title][vc_column_text align=&#8221;center&#8221;]Well-designed loyalty programs increase the flow of clients and significantly boost sales.[\/vc_column_text][mk_image src=&#8221;https:\/\/incust.com\/ru\/wp-content\/uploads\/sites\/3\/2016\/08\/image00-2.jpg&#8221; image_size=&#8221;full&#8221; align=&#8221;center&#8221;][vc_empty_space][mk_fancy_title color=&#8221;#14a082&#8243; size=&#8221;24&#8243; font_weight=&#8221;400&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;center&#8221;]Steps of Loyalty Program Development[\/mk_fancy_title][vc_column_text align=&#8221;center&#8221;]The specifics of your business and your [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":1078,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/499"}],"collection":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":31,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/499\/revisions"}],"predecessor-version":[{"id":7885,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/499\/revisions\/7885"}],"up":[{"embeddable":true,"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/pages\/1078"}],"wp:attachment":[{"href":"https:\/\/incust.com\/en\/wp-json\/wp\/v2\/media?parent=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}