{"id":1087,"date":"2016-12-14T09:47:49","date_gmt":"2016-12-14T09:47:49","guid":{"rendered":"https:\/\/incust.com\/en\/?page_id=1087"},"modified":"2020-08-27T09:29:09","modified_gmt":"2020-08-27T14:29:09","slug":"glossary","status":"publish","type":"page","link":"https:\/\/incust.com\/en\/knowledgebase\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"
[vc_row][vc_column width=”2\/6″][vc_wp_custommenu nav_menu=”6″][\/vc_column][vc_column width=”4\/6″][mk_fancy_title color=”#000000″ size=”36″ font_weight=”400″ txt_transform=”none” margin_bottom=”10″ font_family=”none”]Glossary[\/mk_fancy_title][vc_accordions style=”simple-style” action_style=”toggle-action” container_bg_color=”#ffffff”][vc_accordion_tab title=”Account of a customer”][vc_column_text]See Customer account (II)[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Bonus point”][vc_column_text]The reward, which is granted to a customer or a visitor and which represents the achievement of the customer in their relations with the business. It is provided as points, which are used to calculate the discount during the next purchases of goods and services, offered by the Business. Also, Bonus points are credited to the accounts of inCust clients (see Bonus account). [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Bonus account”][vc_column_text]The type of customer account (I), used to track bonus points within one or several loyalty programs, run by the same Business. Businesses, which are inCust clients, in turn, have bonus accounts within inCust itself. These bonus accounts are used to track bonus points, credited by inCust to its business clients within a referral program or during other special events. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Business, brand”][vc_column_text]A client of inCust Inc. that uses inCust as a platform to run a loyalty program for its customers.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Card category”][vc_column_text]A group of customer cards, that are eligible to special terms of a loyalty program. Card categories are created for easier segmentation of customers.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Certificate (also \u201cgift card\u201d)”][vc_column_text]The advance payment for goods or services, followed by crediting the corresponding customer\u2019s account in the loyalty program of the business. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Confirmation code”][vc_column_text]A special code, which is sent in an SMS message to identify a customer, who tries to authenticate with the mobile phone number as the one who has the right to access the account. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Control panel for business”][vc_column_text]The section on the inCust website, where businesses manage their loyalty programs, view statistics, get access to the customer database, and perform financial and reporting operations, related to their use of inCust services. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Control panel for customers”][vc_column_text]The section on the inCust website, where customers can see the balance of their accounts, review the history of operations, receive special offers from businesses. Also, one can fill and change the personal data, which let customers make the above offers more relevant. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Coupon”][vc_column_text]Possibility to let a customer get an additional benefit when paying for the goods or services, offered by the business.The benefit can be a discount or a possibility to pay just a minimal price for the goods or services, or have some other form, as defined by the business. Coupons are used to attract new customers and to track the effectiveness of various marketing activities. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Customer”][vc_column_text]A client of a business, an end user of a loyalty program.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Customer account (I)”][vc_column_text]Information about the achievements or goods, that \u201cbelong\u201d to the customer. Customer accounts are similar to banking accounts, but inCust system supports several types of accounts — bonus accounts, currency-based accounts and goods and services accounts. Also see Bonus account.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Customer account (II)”][vc_column_text]The information about the customer in the inCust system, which includes customer accounts (I), personal information and the information, needed to access and use inCust system. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Customer card”][vc_column_text]A digital card, used for customer identification and for access to a customer account, where the history of their purchases is stored, and customer accounts (I) are tracked. A customer card is represented by the mobile phone number of a customer. When conducting operations, that involve the inCust-based loyalty program, a customer can show the QR code, which accounts for a customer card. This code is dynamically generated by the inCust customer app. [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Customer portal in the mobile app”][vc_column_text]The page of the business in the inCust app for customers.
\nThe portal includes<\/p>\n